Adobe Firefly is a powerful generative AI tool developed by Adobe, designed to enhance creativity through image generation and editing. Launched in 2023, it integrates seamlessly with Adobe's suite of applications, including Photoshop and Illustrator, allowing users to generate images from text prompts, apply styles to text, and create editable vector graphics. Its unique selling proposition (USP) lies in its ability to provide advanced creative controls, enabling users to refine their outputs with options like aspect ratios, visual intensity sliders, and photography-style adjustments. Firefly is particularly beneficial for artists, designers, and marketers looking to streamline their creative workflows. The pricing model includes a free plan with limited access and premium subscriptions through Creative Cloud, which starts at $21 per month for Photoshop alone.

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